When you scan this website, what’s the main
question that you are looking to answer?

Hint: The answer to this question will determine whether or not you’ll enroll in this training course.

Here’s another hint. It’s just one of the principles you’ll learn about in this course: how to determine your buyer’s primary buying question(s). Experience indicates that you’ll never be able to create great sales messaging without this knowledge.

So what’s the question? Right now, your primary buying question is: “Why should I enroll in this course?” and the better the answer you get to this question, the more likely you are to enroll, right?

So here are the top 3 reasons why you must enroll in the course:

1) It’s a Multi-Billion Dollar Mistake to Confuse Sales Messaging with Other Messaging Types…and You’re Probably Making this Mistake Right Now

It’s very likely that you and your sales and marketing teams are wasting a lot of money by confusing sales messaging with other messaging types. Here’s just one reason this is true:

“80 to 90 percent of marketing collateral is considered useless by sales.”
Proceedings of the Customer Message Management Forums, published by the American Marketing Association (2002 and 2003).

“Graphic communications is a $100 billion+ industry.”
National Association for Printing Leadership

Even if you reduce the percentage of marketing collateral that is considered useless by half, or to 40%, it’s still a 40 billion dollar problem annually and that’s just the money being wasted on graphic communications. How much money is your firm spending on creating and producing sales and marketing collateral?

“75 percent of marketing and salespeople are unable to consistently

and effectively articulate their value propositions.”
Marketing Alignment Benchmark Study, conducted by Holden Corporation (Hoffman Estates, Illinois: 2001)

“25 percent of all marketing and sales resources are routinely wasted.”
Study of 200 product managers, conducted by Pragmatic Marketing (2002)

As you can see, billions of dollars are wasted every year by companies that confuse sales messaging with other messaging types. This money is wasted on ineffective marketing collateral, lower win rates and higher sales costs. Enroll now and you’ll no longer make this expensive mistake at your company.

2) The Principles are Proven to Produce Dramatic Results

Companies that implement great sales messaging produce results like this:

• Increase lead generation results by 15% or more
• Increase sales pipeline by 15% or more
• Increase sales by 15% or more
• Increase margins by 5% or more
• Increase competitiveness or win rates by 15% or more
• Increase market share by 2% or more

Since these claims probably sound too good to be true, it might be helpful for you to read these client testimonials:

As you can see, companies that implement great sales messaging win more orders, increase market share and improve effectiveness. Enroll now and you’ll produce dramatic improvements like these at your firm too.

3) The Best ROI You Can Get

Would you like a return on your investment of 5,000% or more? For only $49 you can learn proven principles that you can use for the rest of your career to generate millions to billion of dollars in incremental revenue.

Find your return on investment in the chart below:

As you can see, the ROI calculations above assume a conservative 10% increase in sales, are only for one year and do not include all the money you’re wasting currently on ineffective sales and marketing collateral and activities. Enroll now and get your best return on investment.

Yes, You Can Have an Unconditional, Money-back Guarantee

If you honestly do not believe the investment was worth the money, then send us an email (we would appreciate a brief explanation so we can learn from your experience) and we will issue an instant refund, no questions asked. The guarantee is good for 30 days from the purchase date, which should give you plenty of time to evaluate the ideas and the methodology presented in the On-Demand Course.

About Your Instructor

Michael Cannon is an internationally renowned sales and marketing effectiveness expert, dynamic speaker, and best-selling author, most recently coauthoring with Jay Conrad Levinson (Guerrilla Marketing), et al., Marketing Strategies That Really Work! Promote Your Way to Millions. An expert in working with B2B companies to increase revenue, profits, and marketshare, Michael has assisted hundreds of companies, as big as AT&T and as small as a one-person startup, to increase revenues up to 1,300%! He has over 20 years of sales and marketing, management, and founder’s experience in the enterprise software, telecommunications, wireless, training, and professional services industries and has held positions ranging from Account Executive to VP of Sales to CEO.

Michael is Founder of the Silver Bullet Group and creator of the hugely successful Silver Bullet Sales Messaging™ System, a proven, proprietary methodology for dramatically improving the quality of B2B messaging. He has addressed numerous audiences around the world, including Entrepreneur Magazine Sales and Marketing Radio Show, the American Marketing Association, the Silicon Valley Product Management Association, the San Jose Silicon Valley Chamber of Commerce, Vistage International, and many more.

What You’ll Learn in This Course

• How to increase your sales by 15% or more with much less time, money and effort
• A definition for sales messaging and how it’s different from other messaging types
• The top 5 buyer types and which ones your company should be targeting
• The 3 most important buying questions and the ones your buyers are asking
• How sales messaging supports your product life cycle and the sales cycle
• Three critical factors for making your sales messaging genuinely effective
• The 3 best ways to format sales messaging for maximum usability and impact

Plus: You'll get to listen to a bonus Q and A session where Michael shares more of his secrets for how to implement great sales messaging.

Count Me In

Yes, I’d like to enroll in this audio training course so I too can learn how to sell a lot more products or services with much less time, money and effort.

I understand that during this training session, you’ll reveal time-proven principles that can dramatically boost my revenues and profits WITHOUT making me spend a dime more on advertising or promotions.

Send your questions to: info@top10principles.com

Privacy Policy

Your privacy is very important to us. Simply stated, our policy is to collect no personal information about you when you visit the top10principles.com web site unless you affirmatively choose to make such information available to us. This policy applies to any web address (URLs) that points to this site.

When you visit the top10principles.com site, the web server automatically recognizes only the Internet domain and IP address from which you accessed the site. This information does not result in the identification of your personal e-mail address or other personal information.

In addition, information is only gathered regarding the volume and timing of access to the site by collecting information on the date, time and pages you visited while at the site. This is done so that the content of the site can be improved, and your personal information is not identified.

If you choose to share personal information, such as by ordering a product, the information will not be disclosed to any third parties. We do not sell or rent our electronic mailing list to anyone at anytime for any reason. We adhere very closely to the CAN-SPAM Act. We may from time to time utilize our mailing list to announce new products, events or promotions directly related to Silver Bullet Group, Inc. and its business partners